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Dato’ Siti Nurhaliza & Friends Concert Press Conference


KUALA LUMPUR, 23 MARCH 2016 – Yonder Music Founder and CEO, Adam Kidron together with Dato’ Siti Nurhaliza today announced that the event layout of the Dato’ Siti Nurhaliza & Friends live concert has been redesigned to accommodate an additional 1,000 attendees bringing the total concert capacity to approximately 7,000 seats.

The announcement comes only less than a week after news broke of rap royalty Joe Flizzow and Sonaone joining the Dato’ Siti Nurhaliza & Friends live concert line up of regional pop icons Afgan, Anggun,  Cakra Khan, Faizal Tahir and Hafiz Suip at Stadium Negara on Saturday,  2 April.  Held in commemoration of the Malaysian first lady of pop’s 20th year in the music industry, the live concert marks the first installation of the extraordinary Yonder Music Live Series ignited by Xpax.

“We have been simply blown away by the tremendous response to Dato’ Siti Nurhaliza & Friends.  We felt the responsibility to answer the call of  thousands of music fans who wanted their spot at the concert, and worked tirelessly with stage and production crews on an adaption of the event design in order to accommodate more fans,” said Kidron at a press conference held this afternoon at Red Box Karaoke, The Gardens Mall. He explained: “FREE double passes to this incredible musical showcase will be awarded to the first 250 Yonder Music users who create their own Ultimate Siti Playlists.”

Ignited by Xpax together with Yonder Music, the money-can’t-buy world-class live concert production is accented by a full 47-piece orchestra including The Gotham All Stars, a compulsively funky band of top session players from New York City who collectively boast admirable musicologies that include work with the likes of Katy Perry, Justin Timberlake, Mariah Carey and P Diddy.

“I am so overwhelmed by all the loving fan requests to come celebrate my 20 years in music with me and my talented friends from around the world,” gushed a delighted Dato’ Siti Nurhaliza. “I’ve enjoyed the Ultimate Siti Playlists created on Yonder Music and can’t wait to meet some of the top playlist creators at the special dinner at Red Box Karaoke the night after the concert. For those who haven’t activated Yonder Music yet, time to get onboard now!”

“Red Box Karaoke is thrilled to come onboard as a strategic partner to the Yonder Music Live Series presents Dato’ Siti Nurhaliza & Friends campaign. We look forward to hosting Dato’ Siti Nurhaliza’s dinner with her fans at our premiere outlet in Pavillion Kuala Lumpur,”  said Ms Caryn Teo, Marketing Manager of Red Box Karaoke Malaysia.

To be amongst the 20 lucky winners of two Diamond Passes and two seats to an intimate dinner with Dato’ Siti Nurhaliza, Yonder Music users need to create their Ultimate Siti Playlists with a minimum of 10 songs and include “#Sitizoners” in the playlist title. Users with the best playlists as chosen by Dato’s Siti Nurhaliza will be selected for the coveted weekend experience. The contest ends Monday 28 March 2016.

The Dato’ Siti Nurhaliza & Friends concert is available FREE and exclusively to Xpax (with active Monthly Internet packs) customers  who have activated the Yonder Music app. To stand a chance to experience this once-in-a-lifetime live music experience, simply create your Ultimate Siti Playlists and include “#Sitizoners” in the playlist title.

Ticket categories and more info at www.xpax.com.my and www.celcom.com.my